Air Action Vigorsol is the leading chewing gum brand synonymous with quality, taste and freshness.
In November 2022, creator AllyDollina was hired with the goal of publicizing the contest held by the brand: 200 Limited Edition Wind Jackets made in collaboration with Mecna to make November the coolest and freshest month of the year, were available to anyone who wanted to participate in the contest.

We supported Hoopygang for the activations and creativity of this case study.