Air Action Vigorsol is the leading chewing gum brand synonymous with quality, taste and freshness.
In November 2022, creator AllyDollina was hired with the goal of publicizing the contest held by the brand: 200 Limited Edition Wind Jackets made in collaboration with Mecna to make November the coolest and freshest month of the year, were available to anyone who wanted to participate in the contest.
We supported Hoopygang for the activations and creativity of this case study.
Our Projects
Vigorsol
Support and management of social activity
About the project
Placement
Creators
Allydollina
Activities
- Supporto
- Creazione contenuti
- Report
Project Outcome
The strategy implemented was divided between a "hype moment" in which Allydollina informed followers of the contest via IG stories, and a "reveal moment" through which the contest prize was revealed.
- >200K Reach
- 723 Click on links
- 370 Click on tags