Primark is an Irish-born clothing chain, an undisputed symbol of fast fashion and low-cost fashion.
With Primark we had the pleasure of developing two different campaigns in separate periods.
In the first campaign, carried out during the Christmas season, Caterina2112 was involved. The goal was to celebrate togetherness with loved ones and the joy of celebrating together during Christmas, in a colorful, fun and love-filled atmosphere.
For the second, lighter and more cheerful campaign, Allydollina was hired with the goal of generating and increasing awareness towards the brand in the Italian market

We supported AttilaCo for the activations and creativity of this case study.