We collaborated with the Pointhouse brand to create the “Una T!pa Speciale” campaign, a project created to tell the stories of special and unique women just like their designer chair.
Specifically, we chose the profile of the legendary Licia Fertz.
Our Projects
Pointhouse
Emotional video
About the project
Placement
Creators
Licia Fertz
Activities
- Scouting
- Strategy
- Creative
- Video recording
Project Outcome
The social campaign involved several digital and non-digital channels, thus bringing out a credible and lasting collaboration between the design supply brand Pointhouse and Licia. The content creator created: - several sets of stories on Instagram - 1 video interview used on different channels such as YouTube and Instagram - 1 photo shoot for publishing and social - 1 television guest appearance during a Rai 1 program.
- 250K Reach
- 4.5% ER
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