Six of our talents were involved in the campaign created by the integrated communications agency “Together:” and it was a pleasure for us to cooperate in the success of this off-screen and taboo social campaign. In short, International Mother’s Day was used to celebrate all mothers and their relationship with sexuality.
Mother’s Day is the day on which most of all the archetype of an untouchable, almost asexual mother is celebrated. So it was the day to say that this is not really the case, an opportunity to give a word to moms, wondering what gift might really please them. Concept: happy mother’s day has been turned into happy mothers. With happy mothers, moms stop being just mothers and reclaim their right to continue exploring pleasure, alone or with others, thanks to Control’s new line of sex toys, Soul Vibes.
-Project carried out in collaboration with Togheter Agency-.