In October 2021 we became a partner of HelloFresh, a truly innovative food delivery brand: it sends directly to your home boxes containing recipes and all the food needed to cook a dish worthy of a restaurant.
The peculiarity of this campaign was to take care of the launch on the Italian market of the brand since in the northern countries it was already depopulating, even getting listed on the stock exchange.
The main goal? To make the content go viral.
HelloFresh is our biggest partner in terms of the amount of influencers tested, over 50, and amount of work.
Our Projects
HelloFresh
Influencer marketing campaign
About the project
Placement
Creators
+75 Influencer
Content Creator, Family influencer...
Activities
- Scouting
- Logistic
- Creative
- Publication
- Analytics
- Campaign briefing
Project Outcome
The campaigns designed are a hybrid of brand awareness and conversions per purchase, but especially since the brand is new to the Italian market, the communication was focused, for a first part, on brand promotion. We activated several influencers and some content creators to be able to enhance the qualities of the fresh food that arrives at home and especially the convenience of the service.
- 75 Creators
- 20.5M Reach
- 40K Interactions
- 7.5% ER
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