We followed a fantastic activation for Costa Cruises, which, with the need to want to speak to a new audience to raise awareness of the cruise vacation experience, wanted to involve Konny, Massi and little Evelyn Mazzegaro. The children spent 1 week as guests on the fabulous megaship Costa Deliziosa. allowing them to experience firsthand and see for themselves all the benefits of an organized trip with Costa Cruises. Starting from Venice, passing through KATAKOLON, MYKONOS, SANTORINI, disembarking in BARI. The talents had the opportunity to stay immersed in the striking landscapes proposed in the route and recommend it to their followers dispassionately.
The Mazzegaro made a first video with little Evelyn with the goal of showing all the child-friendly activities offered by Costa Cruises on board. In the second video they delved into the possibility of playing and relaxing in the cruise's onboard spaces with their little girl.
In the third video they made a POV.....focusing on couple activities (pool, disco and aperitif for two).
In the fourth video TikTok they made a beautiful recap of what the vacation with Costa Cruises was like. The whole experience was also narrated daily via IGS.