Over the years, the partnership between TooPowerful and the brand Emma Mattress has become more and more consolidated, in fact to date we count more than 10 campaigns carried out together ( Black Friday, Christmas Discounts, Spring Air, Summer Sales, Early Year Sales etc, Easter Discounts, etc)
The goals achieved for each of these campaigns were mainly two:
Awareness: To make the brand name recognizable on social by improving its reputation through informative, entertaining, creative and light-hearted content.
Conversion: Incentivizing content creator communities to take advantage of active promotions and the use of the discount code. All this was always done by creating genuine content, telling without filters the experience of using the product in everyday life.
The different campaigns involved different types of influencers, the main ones were: family influencer, beauty influencer, content creator, home influencer and lifestyle influencer.