For this campaign we engaged creator Gloria Schito, known on social as @glojoined, to create creative, dynamic and engaging content aimed at increasing Dyson brand awareness in the Italian market for the Dyson Air Wrap product. The channels chosen for this campaign were the two main social networks, namely Instagram and Tiktok on which stories and videos were posted respectively.
We supported Filmedia Digital for the activations and creativity of this case study.
Gloria was also later involved for a TikTalk for which she created 8 clips with different styling through one of the brand's niche products, the SUPERSONIC hair dryer. Subsequently, her work was edited by creating an interactive video on tik tok with virtual buttons that allow the user to have an immersive and unique virtual experience.