For this campaign we engaged creator Gloria Schito, known on social as @glojoined, to create creative, dynamic and engaging content aimed at increasing Dyson brand awareness in the Italian market for the Dyson Air Wrap product.
The channels chosen for this campaign were the two main social networks, namely Instagram and Tiktok on which stories and videos were posted respectively.

We supported Filmedia Digital for the activations and creativity of this case study.