Campaign in collaboration with Paramount Pictures on the occasion of the film release of the Top Gun sequel “Maverick” starring Tom Cruise on May 25, 2022.
For this campaign, creator AllyDollina attended the premiere of the film in Rome.
The creator, through set of stories engaged her followers for the release of the film by creating teaser stories and reels with mirroring on tiktok, before the event, during and after, the primary goal of the campaign was in fact to generate awareness and bring as many people as possible to theaters in Italy to see the film.
Instagram and Tik Tok channels were used, with one set stories anticipating the film's release in Italian theaters and pushing about going to see the same
Another set with commentary and review of the film post preview at the cinema.
To end with a video feed mirrored on the platforms, made in Ally's signature comic and ironic style, to let her audience know the release date of the film by inviting followers to go to the cinema through a skit in which Mariano turned into the protagonist.