Amazon

One click for school: In 2022, the Brand had hired talent Gloria Strabla to encourage its audience to join a charity project entitled "One Click for School." This year Amazon wanted to promote the same initiative again through influencer Alessandra De Angelis, thanks to which she will be able to donate to Save the Children or a school chosen by the customer, in the form of virtual credit, a percentage of the purchases made by customers on Amazon.it who choose to join this project. Secondly, we managed the campaign for Amazon Fashion: Influencer Chiara Monteleone was involved for this campaign. The latter created a fun, engaging and authentic video. Through Chiara's fashion gift guide, she inspires her followers to give gifts on Amazon as the holiday season approaches and helps to position Amazon Fashion as a place where all customers can find what they need As a third step, we managed the campaign for Spring deals. Ally was involved in Amazon's campaign on the occasion of Spring Deals, the message was conveyed through the following content: 2set IGS and 1 reel within which the primary objective was to communicate to her followers that on the occasion of spring on amazon there were unmissable deals that lasted only for 3 days and to incentivize her followers to make