Aboca

The goal of the campaign was to increase awareness of the Aboca brand product RuscoVen BioGel. The strategy implemented used a mix of awareness and conversion (clicks on the link to the landing page for product awareness, but no sale of the product itself) Each talent involved achieved. 3IGS and 1reel. For the story sets, storytelling began by highlighting a problem (that of swollen and weighed down legs ) and continued by asking the community for a remedy and/or telling their experience on the topic. In subsequent sets of stories, the community accompanied the influencer in discovering the product,going through the following phases: problem, product discovery, product test, personal review. This strategy was implemented to maximize the truthfulness of the review and the adv itself. The reel format was implemented to generate awareness around the brand and the product, which is meant to accompany every woman in her daily challenges and to remind her to thank her legs for supporting her every day, as the campaign concept recites. Each talent interpreted the brief following their own tone of voice, fitting the product best into their daily storytelling. The result was a diverse campaign with informative, humorous and even moving content.