The Babbel brand came to us with a specific request: 30-second videos to be used for their social media ads (META) with the goal of getting people to subscribe to the Babbel app due to the discounts present. Brief and talent were totally our decision, demonstrating the trust the brand had in us.
It was a fun and suitable challenge for our young team, which together with the talents involved had the opportunity to have fun and space with the creatives.
Our Projects
Babbel
Content creation for paid media
About the project
Placement
Creators
+4 Content Creators
Activities
- Scouting
- Content Creation
- ADV asset
Project Outcome
For each content creator involved, an ad hoc creative idea was designed that matched the tone of voice and was credible and catchy from the first 3 seconds of the video to keep the user on the commercial without skipping. Each talent was then matched with a video script, for some the 30-second vertical format, for others we chose the classic IGS set.
- 6 Creators
- >20M Reach with ADS
- private Click on links
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